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Dr Sheikh Awab Abod, president and group CEO

MSM grows Asia-Pacific business for future expansion

Amid the challenges of a highly competitive sugar industry, MSM Malaysia is aggressively expanding its market share across the Asia-Pacific region as it prepares for capacity expansion. "We have set our goal to be a top three global player by 2020. In order to be a global player, we will have to get ourselves involved in the entire value chain - from upstream, mid- and downstream," says its newly appointed president and group CEO, Dr Sheikh Awab Abod. MSM Malaysia Holdings is a publicly listed company on the Malaysia stock exchange. Malaysia's leading sugar producer is aggressively looking for merger and acquisition opportunities around the world.

Supported by:Discovery Reports

Amid the challenges of a highly competitive sugar industry, MSM Malaysia is aggressively expanding its market share across the Asia-Pacific region as it prepares for capacity expansion. "We have set our goal to be a top three global player by 2020. In order to be a global player, we will have to get ourselves involved in the entire value chain - from upstream, mid- and downstream," says its newly appointed president and group CEO, Dr Sheikh Awab Abod. MSM Malaysia Holdings is a publicly listed company on the Malaysia stock exchange. Malaysia's leading sugar producer is aggressively looking for merger and acquisition opportunities around the world.

Involved in the production, marketing and sale of refined sugar products, MSM is increasing and improving its storage space and warehouses to accommodate its planned growth in production capacity. The company is working to beef up its production capacity to 1.20 million tonnes by this year from its current capacity of 950,000 tonnes.

Going forward, MSM is expanding its business in Singapore, Hong Kong, South Korea, Australia and New Zealand. Its export markets also include Pakistan, the Philippines, Vietnam and Indonesia, with MSM supplying products mainly to major industries including food, beverage, confectionery and pharmaceutical. To a lesser degree, hospitality and retail industries and household consumers are on its list of customers. "We are strategically targeting new niche markets," Awab says.

Aspiring to be among the world's top three biggest refined sugar producers, Awab believes MSM is ably positioned to achieve this goal. He credits his confidence to the company's product quality, traceability in compliance to food safety requirements of multinational companies (MNC), reliability in complete supply chain management and integrity in adherence to strict standards. Apart from having many industry certifications, including ISO and Food Safety System Certification, MSM also complies with the stringent and specific requirements of most MNC customers globally.

Riding on the strength of the Felda Global Ventures (FGV) Group, one of the world's top producers of palm oil, MSM is looking to grow, together with FGV, the sugar business upstream. In addition, it is targeting to venture into new product diversification, which includes the supply of liquid sugar. MSM had impressive results last year with total revenue of 2.21 billion ringgit (HK$5.23 billion) and profit before taxes of 358.91 million ringgit.

 

MSM Malaysia Holdings
www.msmholdings.com
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