IT used to be that when you talked about Hong Kong's flamboyant publisher, you were referring to none other than Albert Cheng King-hon, the publishing mogul now turned radio host and current affairs analyst.
The man who can be heard railing about all manner of transgressions five days a week on Commercial Radio's morning talk show, Teacup In The Storm, was credited with bringing Playboy magazine, Chinese style, to the territory.
Indeed, Cheng himself was the first Chinese chairman of the Society of Hong Kong Publishers. Less than 10 years after going into publishing, he also launched Capital, Hong Kong Inc, Sunday Chronicle, Modern, to name but a few.
When he launched the Chinese edition of Playboy in 1986, it was hailed as a major breakthrough in Hong Kong media. Capital once topped all other Chinese monthly magazines in advertising revenue, although Hong Kong Inc, which was modelled on New York's Manhattan Inc, didn't quite make it. Sunday Chronicle was Hong Kong's first Chinese-language Sunday newspaper. Modern was the first glossy magazine targeted at China's yuppies.
Cheng's vision in the local publishing has made him a small fortune: he sold the Chinese Playboy for a tidy sum, and also did nicely out of Capital magazine. And when Cheng quit as chief executive of Paramount Publishing in 1994, he was paid a handsome $8 million.
The enterprising Cheng - dubbed taipan or lo ban by friend and foe - has won a few admirers.
China-baiter and media personality Raymond Wong Yuk-man is a close friend. As co-hosts on News Tease, an enormously successful current affairs programme that ATV has discontinued, they won a following for their no-holds barred grilling of people in the news.