It is still a common myth that companies trying to be socially responsible can’t also maximise profits, but many executives at CUHK MBA conference on CSR (corporate social responsibility) would disagree.
More than a dozen companies used the occasion to present case studies and examples of how their own CSR programmes have brought tangible value or significant cost savings to their businesses.
“Sustainability and profitability really go hand in hand; you cannot have one without the other,” said Mike Kilburn, environment, Hong Kong Airport Authority, who was a keynote speaker at the event. He explained how initiatives to reduce freshwater demand, lower carbon emissions, manage food waste and promote green food choices were not only good for the environment, but has also enhanced the airport's reputation and saved costs.
Implementing a “hire-back” practice for airport contractors also had a clear benefit and made it possible to maintain high levels of service quality. It means that when the airport changes contractors in areas such as baggage handling and cleaning, the new contractor is required to hire back at least 40 per cent of the existing staff.
At Hysan Place, a major commercial development in Causeway Bay, CSR has been merged with building design. The sky garden, an artificial wetland, and a rooftop farm have ensured extra green spaces. In addition, an opening in the centre of the building allows for improved air ventilation. As Chan Lai-kiu, director of Hysan Development Company, pointed out, this is especially important in a part of the city where congestion and the heat island effect are all too common.
President of CSR Committee of CUHK MBA, Herman Kam
“When you improve the environment of the building, you also increase the value,” Chan said, adding that the green spaces, especially the rooftop farm, allowed Hysan to engage with staff, tenants and the community in new ways.