Japan Country Report

Kadoya premium sesame oil to flavour regional cuisine

PUBLISHED : Monday, 07 July, 2014, 11:42am
UPDATED : Monday, 07 July, 2014, 11:43am
 

Used as cooking oil, salad dressing, dip, sauce and flavour enhancer, sesame oil is indispensable to Japanese cooking. For more than 150 years, the Japanese have trusted Kadoya Sesame Mills for its premium quality sesame oil products.

"For the Japanese, 'Kadoya' and the special shape of our bottle are synonymous with sesame oil," says Jiro Ozawa, president and CEO.

Over the years, Kadoya has stirred up awareness of sesame oil as a key cooking ingredient, with knowledge gained from the company's information and demonstration campaigns being passed on from generation to generation. Kadoya's continuing efforts to educate the public include programmes that teach elementary school children how to cook and eat with sesame oil.

The company has been studying the potential nutritional benefits of sesame oil that promote healthier hair, skin and bones. Kadoya collaborates with customers in the industrial food sector to develop fresh products and applications for its high-grade sesame oil. These applications include the use of sesame oil's antioxidant properties in anti-ageing cosmetics. Dietary supplements containing sesamine, a compound found in sesame oil, are also among Kadoya's extended product range.

Kadoya is keen on exploring additional markets in Southeast Asia in its drive to increase its exports from 10 per cent of its total production to 30 per cent. The company particularly looks to countries such as Indonesia as part of its plans to enter the halal market, which favours the use of tahini or sesame paste. Kadoya is open to meeting potential distributors to help introduce its sesame oil products into Thailand, Malaysia, Myanmar and the Philippines.

"The demand for sesame oil is growing and a lot more products are using it," Ozawa says. "We keep on developing new products and we are happy to share our products with those countries."

Kadoya Sesame Mills
www.kadoya.com

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