• Thu
  • Oct 30, 2014
  • Updated: 10:08pm

Taking a liberty

PUBLISHED : Sunday, 07 April, 1996, 12:00am
UPDATED : Sunday, 07 April, 1996, 12:00am

She towers sentinel-like over New York City, a striking symbol of hope and freedom. Yep, the Statue of Liberty is one cool woman.

But as an advertising guru, how best to use her image to plug a product? Backbites salutes the creative genius who came up with this one (pictured), for a women's deodorant and anti-perspirant.


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