Taking a liberty

PUBLISHED : Sunday, 07 April, 1996, 12:00am
UPDATED : Sunday, 07 April, 1996, 12:00am
 

She towers sentinel-like over New York City, a striking symbol of hope and freedom. Yep, the Statue of Liberty is one cool woman.


But as an advertising guru, how best to use her image to plug a product? Backbites salutes the creative genius who came up with this one (pictured), for a women's deodorant and anti-perspirant.


Share

 

Send to a friend

To forward this article using your default email client (e.g. Outlook), click here.

Taking a liberty

Enter multiple addresses separated by commas(,)

Related topics

For unlimited access to:

SCMP.com SCMP Tablet Edition SCMP Mobile Edition 10-year news archive