Summertime . . . when living is easy. That's the theme of Hermes men's ready-to-wear collection, according to the French company's fashion consultant, Daniel Ward.
Mr Ward acts as the buffer between Hermes designer Veronique Nichanian and the man in the street.
At the Hermes boutique in Central to launch the latest look, Mr Ward was working in his dual role of marketing manager and image guru, offering tips to Hong Kong men looking for a bit of style this summer.
'Asian males are slowly but surely moving away from the corporate style of dress that has dominated men's fashion in most countries of Southeast Asia,' Mr Ward said.
'But we at Hermes like to think our latest collection will be a departure point, allowing men the chance to obtain a wardrobe that is elegant yet sporty, of top quality and, most of all, full of vitality.' Mr Ward said emphasis this year was on materials and colours. Soft, light and versatile fabrics had produced clothes that felt as good as they looked.
'The clothes are hand-stitched . . . we've also introduced something that separates our designs from others - small, fine details that signal quality,' Mr Ward said.