Sega has announced its intention to move into the personal computer market.
All video gamers know that arcade games and PCs have been oxymorons. When you combine the two you get slow frame rates, choppy animation, low polygon counts and 2D sprite-based characters.
PC arcade titles have lacked punch but, surprisingly, lead in PC gaming sales.
Sega Entertainment will attempt to redefine PC arcade gaming with a new category of titles featuring high-frame rates, 3D characters and environments rendered in real-time, high polygon counts, detailed texture mapping and emotion-triggered gameplay.
Sega Entertainment was formed in March through a joint venture between Sega of America and Softbank.
While other US-based Sega companies focus on home-gaming consoles, portable systems and location-based entertainment, Sega Entertainment has aligned itself to address the specific retail, sales, distribution and marketing requirements of the PC gaming industry.
Research from PC Data claims that action gaming was the leading category of PC games last year.