Quiet does not flow the Don

PUBLISHED : Monday, 09 September, 1996, 12:00am
UPDATED : Monday, 09 September, 1996, 12:00am

As sure as Michael Chang will thank God and Mike Tyson will praise Allah, you can bet your bottom dollar that for Don King it will be himself and the legions of Mammon.

The truism was borne out again yesterday after the (you have permission to laugh) Fight of the Century on Wharf Cable's Cineplex.

King was true to form, peddling his next 'sensational superfight' even while Tyson was consoling Bruce Seldon after their, er, less than sensational one. But King's best had come even before the main event. Tyson is King's main cash cow, but another money-spinner is novelty-act female fighter Christy Martin.

King's unique style of stream-of-consciousness blather produced this classic: 'I'm very proud of Christy Martin. It makes me proud as one minority to another to give her the opportunity to fulfil a woman's choice and be whatever she wants to be.

'She's smart, she's beautiful, she's curvaceous. And then she can deal with taking off the beauty and getting in the ring.

'Christy Martin, I made you a star. And we're going to translate that stardom into M-O-N-E-Y. I think it will be grand for Revlon, Max Factor and any of those companies if they want to promote non-smear lipstick and the longevity of their mascara.' To which rubbish sycophantic interviewer Bob Sheridan said with no hint of irony: 'Don King, the greatest promoter of the century.' If he'd made that 'self-promoter' he'd have been right on the button. Wharf Sports have pulled off another soccer coup. From Sunday they will show a live Italian Serie A match each week, with two recorded games a few days later. They kick off with Juventus v Cagliari on Channel 18.




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