Last year's winner of the South China Morning Post-DHL international award, Lee Kum Kee, may make traditional Chinese products, but has managed to find markets in 60 countries from Asia to the United States and even South America.
Now the 108-year-old local company, famed for its oyster sauces, is setting its sights on areas where the Chinese populations are smaller, such as India, the Middle East, Central Europe and Eastern Europe.
'Basically, we sell anywhere where you find Chinese restaurants, but Chinese food is increasingly accepted by all kinds of people,' Eddy Lee, group managing director of the LKK Group which controls Lee Kum Kee Company, said.
'For instance, we sell very well in South America, where supermarkets in Peru carry our products,' he said.
The group said its biggest scope for growth was in Asia, although it enjoyed healthy trade in the US and Britain.
'The dynamic is in Southeast Asia, China, Taiwan and North Asia, especially Japan,' Mr Lee said. 'Asia's where we see the biggest turnover.' The group has interests in property, transport, restaurants, health products and packaging, but sauce-making remains its cash cow.
China, where it boasts five plants, is a new market for the Hong Kong-based outfit, which made its foray into the mainland four years ago.