Empty pledge

PUBLISHED : Wednesday, 10 February, 1993, 12:00am
UPDATED : Wednesday, 10 February, 1993, 12:00am

IN 1989, Mr David Chan, marketing and sales manager for Philip Morris, promised that Philip Morris would not adopt the marketing strategies of cigarette companies in Malaysia.

These were defined, in one publication, as having ''skirted media restrictions by re-surfacing under the thinly-veiled guise of holiday packages, sports apparel and programme sponsorship of firm festivals and sports specials''.

But Mr Chan is quoted as saying ''Philip Morris will not try the tactical strategies adopted by tobacco companies in Malaysia to beat the (TV) advertising ban'' in Hongkong.

Whither Marlboro classics - sportswear for men? It seems that Philip Morris has reneged on its pledge.

Dr JUDITH MACKAY Director Asian Consultancy On Tobacco Control