Rugby World Cup

World Cup moves into China homes

PUBLISHED : Friday, 21 March, 1997, 12:00am
UPDATED : Friday, 21 March, 1997, 12:00am

For the first time, a Rugby World Cup tournament will be shown in China.

Shanghai Television, with a reach of more than 80 million households, will air one-hour highlight programmes.

RWC organisers revealed that the tournament will be seen live or in highlight form in more than 140 countries and territories around the world.

According to IMG's Nick Freyer, the event has a potential worldwide reach of nearly 350 million television households - representing 800 million viewers.

Meanwhile, the host broadcaster is STAR TV who will cover the three days of the tournament live.