GETTING known faces to represent fashion and beauty products is becoming increasingly de rigeur on these shores. Probably the most significant 'face' to sign on with a local fashion house belongs to actress Gong Li, once described by David Tang as 'shimmeringly beautiful'. She currently lends herself to Shanghai Tang for an international advertising campaign.
Now Signature, the Causeway Bay emporium, has retained the temporary services of film and pop star Karen Mok who led a tour around the revamped store last weekend and who will serve as its occasional muse, wearing some of its hot young labels.
And in an Elizabeth Arden-Liz Hurley type situation - although with not quite the same glamour quotient - the Hong Kong operation of Max Factor has signed supermodel Qi Qi to star in a new TV commercial for its skincare product SK-II. Qi Qi, who was born perfect anyway, figures in a Leo Burnett-produced TV commercial as the SK-II 'image ambassador'.
jerry jets in THE fashion crowd's disappointment at Thierry Mugler's decision to opt out of a Hong Kong visit has been allayed.
Because Mugler - who was supposed to have officiated at the opening of his Ice House Street store on April 25 - is sending in his place his much-photographed muse, Jerry Hall.
The leggy Texan with the famous long blonde tresses - in the news last year after supposedly consulting divorce lawyers because of husband Mick Jagger's alleged infidelities - is jetting into the territory as Mugler's stand-in for the afternoon opening bash. She will also be attending the Lane Crawford Race Day and doing a couple of interviews.