Sending out positive message

PUBLISHED : Monday, 19 May, 1997, 12:00am
UPDATED : Monday, 19 May, 1997, 12:00am

The Hong Kong Tourist Association (HKTA) was disturbed to learn from Linda Maxted (South China Morning Post, May 5), that a UK travel agent is not accepting bookings for Hong Kong after June 30.

Plenty of tour operators are offering programmes to Hong Kong.

The HKTA in the UK, as elsewhere, makes strenuous efforts to assure potential visitors that, as a tourism destination, nothing will change after the handover.

Our London office holds constant briefings for the UK travel trade and maintains close contact with the Association of British Travel Agents (ABTA) and the Federation of Tour Operators (FTO). Our leaflet addressing common misconceptions has been widely distributed.

Despite all this, perceptions are still coloured by the occasional negative headline. In the belief that seeing is believing, the HKTA is planning to bring close to 400 members of the UK travel trade and media to Hong Kong in August.

If Ms Maxted can identify the travel agent used by her friends, the HKTA's London office will ensure that the realities of the situation are fully explained.

PETER RANDALL Public Relations Manager Hong Kong Tourist Association