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Hublot finds classic niche

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MDM Geneve has turned its back on fashion trends in watchmaking to implement a policy of refining its existing Hublot series.

It has coined the phrase ''Classic Forever'' to describe this concept.

Created just 12 years ago, MDM Geneve believes the Hublot, once a novelty watch, has found a niche as a classic, in the same way that the Model-T Ford and the Volkswagen Beetle did in the automobile industry.

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A combination of Italian design and Swiss watchmaking skills have earned MDM Geneve increasing recognition in the international market.

Hublot, the French word for porthole, joins a metal case with a supple yet resistant rubber strap.

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Highly precise, fine tooling guarantees its water resistance. Its quartz movement offers the security of advanced technology.

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