Staff training is a crucial element in ensuring that Giordano International meets the company's corporate service promise to always provide exceptional customer service and surpass customer expectations.
Recruiting staff because they enjoy meeting people and want to work in the service sector is only the beginning for Giordano's innovative employee training programme. It sets out to build the individual's self-esteem and to help new recruits to absorb the company's service culture.
To add to a long list of other awards for customer service, Giordano was chosen as the winner of the 1997 Hong Kong Awards for Services: Customer Service, one of the five major awards presented.
The award was organised by the Hong Kong Retail Management Association and presented for the first time this year.
Although Giordano is widely recognised as the company that played a leading role in raising the standards of customer service in Hong Kong, since the introduction of its innovative open-fronted shops in the late 1980s, a challenge has been firmly set in place to maintain a competitive edge over other companies which have followed its example.
Christine Wong, Giordano's human resources director, said the company viewed taking part in the Awards for Services as an important yardstick that could be used to measure the company's standing against other retailers involved in the same industry.
'The awards are a good way of recognising the achievements of retail staff and the total support of management to excellent customer service, which boosts job satisfaction,' Ms Wong said.