Air Canada offers passengers service with Jeeves-style ring

PUBLISHED : Sunday, 10 May, 1998, 12:00am
UPDATED : Sunday, 10 May, 1998, 12:00am

Air Canada has launched a concierge-type service which is being tested in Toronto before being fine-tuned and expanded to other international airports.

The airline launched the 'Executive First VIP Service' last month in response to a survey among its first and business class customers.

Passengers made it clear in their responses they wanted to be someone rather than just a seat number.

They wanted to be recognised and addressed by name.

The survey also revealed customers recognised that, despite the best efforts of the airline, things could go wrong.

To meet the demands, the airline has designated VIP agents to give personal attention to first and business class passengers and Star Alliance customers.

Impeccably dressed in easily identifiable uniforms, complete with flower in a lapel, they can offer on-the-spot solutions to problems, especially during irregular operations when flights are cancelled because of inclement weather.

Anita Leung, Air Canada manager, Hong Kong, China and Southeast Asia, said the service would be implemented in Asia when it had proved successful. It would then be introduced to all major Canadian and international airports.

Ms Leung said the service was needed as first class and business travellers were more demanding in relation to service.

'They are people who fly frequently, know the airport inside and out, know the airline systems and can tell by the look of an in-flight meal whether it is good or not,' she said.