Bad times good news for travel magazine

PUBLISHED : Wednesday, 10 June, 1998, 12:00am
UPDATED : Wednesday, 10 June, 1998, 12:00am

Monthly magazine Business Traveller claims to have bucked the downward trend of Asian economies this month by publishing the biggest edition in its 17-year history.

Publisher Georgina Wong said the June edition carried 40 pages of advertising in a total of 104 pages. The corresponding issue in 1997 totalled 88 pages.

Ms Wong attributed the increase in page numbers to the the fact that while leisure travel had dipped, business travel was thriving.

'The trend has been for greater travel among our senior-level subscribers, those looking to troubleshoot in their everyday business and in search of good business deals. These are also the same people who take advantage of bargain air fares and hotel rates.' She added that the magazine's print run also had increased from 29,000 to 33,400 to accommodate the questionnaire for Business Traveller's annual travel awards poll.


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