Professional approach gives edge

PUBLISHED : Friday, 19 June, 1998, 12:00am
UPDATED : Friday, 19 June, 1998, 12:00am

I am honoured to be appointed the chairman of the organising committee of the 30th Distinguished Salesperson Award programme.

The theme this year is 'Professional Salesmanship in the 21st Century'.

To me, 'professional salesmanship' denotes certain attributes that every sales professional better have, such as excellent communications skill, updated product and market knowledge, macro view of the service and products they are selling, super after-sales service and strict adherence to ethical conduct.

Some salespeople may claim they do not command all the attributes mentioned but still have good sales results.

In my opinion, being a professional salesman is a matter of whether you have long-term commitment in the field or not. If you become a salesperson only for short-term gains, being professional or not is out of the question.

However, if you are totally committed to your business in the long run, being a professional salesman will give you a bigger edge over your competitors. It happens most of the time that only the professional salespeople survive in times of economic downturn.

This year, we received nominations from 30 companies with 65 DSA nominees and nine OYS nominees.

After a stringent selection process, I am delighted to announce that 60 nominees have successfully passed all our requirements and interviews for the awards.

I would like to take this chance to congratulate them on their success and wish them a prosperous future in the years ahead. Last, but not the least, I would like to thank Anna Wu, our guest of honour, our panel of judges, the SME Club Executive Committee and our sponsor, Hongkong Bank, for their support and assistance in this programme.

May I also extend my gratitude to Raymond Tsang, our guest trainer of the presentation skill seminar. Special thanks go to Jennifer Au of the SME Club Secretariat and to my organising committee members.

Together, we have made the 30th Distinguished Salesperson Award a great success.

DAVID TAI, Chairman, 30th Distinguished Salesperson Award