Britain is going on a spending spree trying to shrug off its staid image to attract the younger generation, and the Minister of Tourism, Tom Clarke, was here a few days ago, hoping to woo Hong Kong youngsters with a giveaway Rock and Pop map.
He talked about a 'mini-revolution' in tourism in the UK, with overseas visitors reaching a record high of 26.23 million last year, an increase of four per cent.
The pocket-sized 'map' unfolds into a poster and details where pop stars were born, grew up or worked, and locations that inspired famous songs.
For example, it lists the council house in Liverpool where Paul McCartney was brought up, and which has just been bought by the National Trust and furnished in the style of the 1950s.
The map, sponsored by Rock Circus in London, has been printed following the success of the British Tourist Authority's Movie Map, which listed film and television series locations across Britain.
The Rock and Pop map is available at the BTA office in Hong Kong at Room 1504, Eton Tower, 8 Hysan Avenue, Causeway Bay, phone 2882-9967, fax 2577-1443.
Angkor blues Cambodia's Angkor temples are all but deserted these days. Tourism officials there say the Asian economic crisis and security worries in the run-up to Cambodia's July 26 election have dealt the travel business a double blow. Arrivals in the first five months of the year were sharply lower at 82,105, compared with 130,754 in the same period last year. Tour operators believe there will be a recovery later in the year, provided the election goes off smoothly.
On course Dragonair will be running unusual tours to Beijing soon, offering Mandarin courses. The two-week packages are only $8,800 on a twin-share basis and include air tickets, accommodation, course fees and some tours and meals.
Copy for Travel Briefing should be faxed to Mike Currie at 2980-3140