New World First Bus
New World Development Co (HK stock code 0017) is a Hong Kong conglomerate with operations in property, infrastructure, transport, retailing telecommunications and bus (New World First Bus) and ferry operations.It is controlled by Chow Tai Food, a holding company owned by businessman Cheng Yu-tung.
Uniform style for smarter driving
New World First Bus workers were a picture of sartorial elegance as they reported for work yesterday in freshly pressed uniforms.
Gone were old China Motor Bus vests, shorts and canvas shoes, to be replaced by immaculate trousers, ties and leather shoes. Bus and traffic inspectors also donned hats bearing the First Bus logo.
'I had not put on a tie for 20 years since leaving school, except for wedding banquets,' said a driver on route 27 at the North Point terminus.
'I have had to practise knotting a tie for the past few days and my wife offered a hand this morning,' he said.
Drivers on old CMB buses without air-conditioning were exempt from the tie code.
First Bus traffic inspector Hui Fung-yim, 52, who worked for CMB for 16 years, said yesterday was like being a pupil at the start of a new school year.
'The new bosses have brought in a fresh atmosphere. If I fail to keep up with their pace, I will be edged out one day,' he said.
He admitted he was a little nervous as everyone had their eyes on the first day's operation and said he was wary of his seniors' high expectations.
'But I do feel my bosses are sincere. They listen to frontline workers' opinions,' he said.