Kidsmart's 'Chaos' not just child's play
Kidsmart Limited's Chaos World of Motion is like a 'roller-coaster children can design themselves', says award-winning toy designer Alex Lee.
The toy takes the basic idea of tracks and framework on which a plastic-covered steel ball rolls along, but gives children many options to create their own designs - simple or complex - while learning about basic laws of physics.
Chaos World of Motion has just been released in the United States and has been a big hit, according to Mr Lee. It received the Oppenheim Toy Portfolio Gold and Platinum awards - among the most prestigious given for children's toys.
Locally, it has garnered a Federation of Hong Kong Industries Consumer Product Design Award.
'It is an honour to receive the award here,' he said.
Mr Lee, a fellow of the British-based Chartered Society of Designers, said the toy came in different versions, depending on the age of the child.
He said the toy had some advantages over other toys which required assembling, such as Lego and Meccano.
'Some of these require very complicated construction techniques and you have to follow instructions closely,' he said. 'But this set is very flexible. This is one of its key assets - that, and the fact that it makes learning about physics a lot of fun.'