A touch of taste at fashion stores
Shoppers hunting for their winter wardrobe at one fashion chain can satisfy their love of chocolate and contribute to Operation Santa Claus at the same time.
Toppy, and its other fashion arms Episode, Jessica and Colour Eighteen, have joined forces with confectioner Lucullus to help raise money for this year's appeal in aid of the Ing Mei Orphanage Fund.
The clothing chain, which has 20 stores, is offering customers 5,000 boxes of Lucullus chocolates for a donation of $10 or more.
Toppy has become a stalwart supporter of the Christmas fund-raising organised by the South China Morning Post and RTHK - this is the company's fourth year of participation.
'In past years, we have usually donated around five or 10 per cent of a day's sales, but this year we wanted to change the look of it and take an active approach,' said Grace Ngan Wing-yee, the chain's advertising and promotion manager.
'So we thought about selling or giving away chocolates for this year's appeal in exchange for shoppers' donations.' Ms Ngan hopes the cash-for-chocolate drive will boost the annual appeal by another $100,000.
And initial signs for reaching the target have been encouraging, according to staff at the Episode store in the Entertainment Building in Central.
'Most of the customers who have made their purchases with the store and want the chocolates are stuffing the collection boxes with $20 notes or even $100 bills on some occasions,' said store manager Cynthia Leung Fung-ling.
She said it took only four days for the first batch of chocolates at her store - around 400 boxes in total - to be snapped up by generous, chocolate-loving shoppers.