Sunday targets IDD-call market

PUBLISHED : Thursday, 28 January, 1999, 12:00am
UPDATED : Thursday, 28 January, 1999, 12:00am

Mobile operator Sunday is planning to extend its range of services into the highly competitive market for fixed-line international calls and later into Internet service provision.

The company wanted to use its brand name to leverage into other sectors of telecommunications, managing director Craig Ehrlich said.

Since launching in September 1997, the company had signed up 'more than 200,000 customers', on its PCS network, he said.

Sunday has been one of the most visible of Hong Kong's operators using high-profile advertising on television and posters to build its name.

Mr Ehrlich said the company planned to start offering retail-focused international services from April 1.

It already provides overseas call service as an add-on to its regular mobile phone functions.

The move into Internet service provision would come later in the first half of the year, Mr Ehrlich said.

Sunday yesterday launched a new service allowing customers to book tickets at selected cinemas through a Sunday operator.

Called 'Mobile Box Office' it is one of a number of 'added-value' services the company has introduced.

Mr Ehrlich said Sunday intended to announce a new service every six weeks as part of plans to differentiate itself from other networks.

He said the company was making about $1 million a month in revenues from such extra services, with about 10 per cent of its customer base using the added services each month.