All too often, today's multi-millionaire professionals forget just how privileged they are.
That's partly because most are too young to appreciate that top touring pros have not always enjoyed the red carpet treatment they now routinely receive.
Indeed, it's a sad indictment of the average pro in America and Europe that they take so much for granted. Sadder still is the fact that it's only a minority who understand the debt of gratitude they owe to Arnold Palmer.
More than two decades before Tiger Woods was born, Palmer was responsible for raising golf's profile and popularity. He did not do it single-handedly. Rather it was in conjunction with Jack Nicklaus and Gary Player, his two great playing rivals, Mark McCormack, who masterminded his marketing, and television, a relatively new medium in the mid-1950s.
Roared on by Arnie's Army, it was Palmer who drove golf to a new level. A combination of his cavalier shot-making, dashing demeanour and courteous manner all contributed to attracting corporate sponsors, not only to put money into his own pocket, but also the game as a whole.
It was Palmer who played the key role in laying the foundations for making the US PGA Tour the richest in the world.