Publishers fighting for sales over Kosovo crisis | South China Morning Post
  • Sun
  • Mar 1, 2015
  • Updated: 1:42am

Publishers fighting for sales over Kosovo crisis

PUBLISHED : Monday, 26 April, 1999, 12:00am
UPDATED : Monday, 26 April, 1999, 12:00am

Mainland publishers are fighting a pitched battle over the Balkan crisis 'market'.


At least eight publishing companies have issued books or are preparing to enter the market hoping to capture public interest in the crisis.


First to enter the fray was a book entitled The Hot Battle at the End of the Century - Focus On Kosovo, which hit the market just 10 days after the Nato air strikes began.


With the advantage of being the first book issued, 30,000 copies have so far been sold, making it a best-seller.


It was soon followed by Kosovo: The Gunpowder Barrel On Fire, by Xinhua Publishing House.


Its editor, Ma Shengrong, claimed his book offered a more comprehensive overview of the crisis.


Then followed Dark Cloud in the New Century, targeting academics. Its two authors are experts from the Academy of Military Sciences who have monitored developments in Yugoslavia for many years.


Other publishers have produced literature catering to the mass market.


Most of these magazines and small booklets have used articles and photographs published by foreign news agencies or have taken advantage of the Internet.


Some publishers are targeting readers who are interested in military strategies.


The China Youth Publishing House has produced a book analysing the likelihood of Nato achieving victory in the conflict.


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