Still time to change schedules

PUBLISHED : Thursday, 06 May, 1999, 12:00am
UPDATED : Thursday, 06 May, 1999, 12:00am

Anna Lee on behalf of ESPN Star Sports in a letter to these columns on April 29, said that programme selection is made on the basis of viewers' tastes and market conditions.

I wonder what has changed so much since 1997 that the same ESPN Star Sports channels which showed the last two cricket World Cups live have decided not to show it this time.

There has been no exodus of any kind from the SAR and I fail to see how Hong Kong people, who were so interested in cricket that it justified showing the last two World Cups, could have suddenly lost interest this time around. So what is the real reason? By refusing to show the cricket live, ESPN Star Sports are failing in their responsibilities to sports lovers.

Clearly the channels are motivated purely by commercial considerations.

I still hold out the slight hope that something can be done. Maybe the channels could reconsider their scheduling and at least show next month's second and final stages of the tournament live.



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Still time to change schedules

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