The irony could not have been more stark after weeks of advertising and hyping live ball-by-ball coverage of the Cricket World Cup and later doing a u-turn, citing unconvincing reasons.

One cannot understand Star Sports resorting to such cheap gimmicks and taking viewers for a ride.

We only hope that common sense would prevail and that the executives rethink their decision because I am sure that the Cricket World Cup would attract more viewers than World Wrestling Federation plus the host of unexciting and sterile fare which is dished out regularly on the channel.