• Sat
  • Jul 26, 2014
  • Updated: 3:07pm

Leefung-Asco magazine may reap $4m

PUBLISHED : Saturday, 10 July, 1999, 12:00am
UPDATED : Saturday, 10 July, 1999, 12:00am

Leefung-Asco Printers Holdings expects up to $4 million of revenue this year from an order to print the Chinese edition of American fashion magazine W.

Chairman John Yang Yat-kwei said 3,000 copies of the women's monthly magazine will be printed each month for distribution in the local market.

Another 150,000 copies a month were expected to be printed for the mainland market by the end of this year.

'The magazine will be launched in China once the magazine is granted a registration number [by the government] in the mainland' Mr Yang said.

The magazine is to be priced at 20 yuan (about HK$18.64) in the mainland market.

Some observers said the comparatively high price would make the magazine uncompetitive in a market where up to 7,000 magazine titles were already available.

'China has a population of 1.2 billion and we are only targeting less than 1 per cent of it,' magazine publisher Daniel Chau said.

Mr Yang said revenue from the W order would help the printer reduce its gearing.

'We expect the gearing ratio will come down from 59 per cent to 50 per cent this year,' he said.



For unlimited access to:

SCMP.com SCMP Tablet Edition SCMP Mobile Edition 10-year news archive




SCMP.com Account