Gym turns sights on lazy after 'fatties' ad row
A fitness centre is to change the target of a poster campaign from 'fatties' to lazy people after the promotion was labelled derogatory.
But English versions of the California Fitness Centre's poster - which show a picture of an alien and the message: 'When they come, they'll eat the flabby ones first' - will remain.
The turnaround came after the Equal Opportunities Commission attacked the fitness centre for making fun of fat people.
The giant billboards feature in several locations, including Tsim Sha Tsui, Wan Chai and Causeway Bay. The Chinese version translates as 'fatties', not 'flabby ones'.
The fitness centre has now agreed to change the Chinese wording to 'When they come, they'll eat the lazy ones first' when new posters go up on Monday, while keeping the English version the same.
But California's chief executive officer, Eric Levine, insisted the original Chinese version was not discriminatory.