Understated style rules

PUBLISHED : Sunday, 09 May, 1993, 12:00am
UPDATED : Sunday, 09 May, 1993, 12:00am

WITH an eye for detail and colour, Alfred Dunhill's distinctive, but understated, style is comfortable, wearable and enduring.

The simplicity of essential pieces, combined with sophisticated styling, creates a relaxed look which reflects the true lifestyle of the wearer.

The summer collection also epitomises an entirely new visual expression in the Dunhill look.

With a clear statement towards casual wear, sporty fabrics are much in evidence. Luxurious, cashmere sweaters, the softest cotton polo shirts, chambray, denim and linen shirts and softly structured casual jackets are basic components in every man's wardrobe.

Colour is essential in everything, from shirts and sweaters, socks and braces to leather items and sporting watches. In a spectrum of shades - from the softest pastels through to mid tones, brights and classics - wardrobe essentials in a myriad of colours allow individuality and versatility for stylish dressing. Alfred Dunhill has always recognised the importance of the blazer. Tailored from the finest wool or in a sophisticated ''hopsack'' cloth, the blazer is an essential piece of clothing.

It offers ultimate versatility for the wearer; teamed with white or oatmeal trousers in the finest cotton and worn over T-shirts and polo shirts, the look is layered and informal; worn with a business shirt and tie, a formal style is achieved.

Resort and casual clothes in bright colours and easy-to-wear fabrics are fun to wear. Take time out to enjoy the cooler options in Bermudas, polos and loose, leisure jackets.

The look is low-key, relaxed and younger, even in the more formal area of suits and jackets. Sophisticated, yet understated, elegance is achieved through a clever use of colour, exquisite fabric mixes of wool, silk and linen and beautifully defined, clean cut lines.

The constantly developing collection of silk ties features new subjects including exotic birds, sea mythology, music and heraldry.