New T&T changes tone to fixed lines
New T&T has turned its focus from the cutthroat long-distance call market to commercial fixed-line customers.
The company has adopted a bolder logo - putting its trademark bird against a red background - and introduced new television commercials reminiscent of Cable & Wireless HKT's recent rebranding strategy.
Stephen Ng Tin-hoi, managing director of New T&T said: 'Our new ad campaign positions the company as a seller of services including fixed line, IDD [international direct dial], data and voice.' New T&T said its share of the fixed-line business market was about 15 per cent, a figure it hoped to double within two years.
'Our initial focus is on the business market because that is where our network is,' Mr Ng said.
There were no immediate plans to initiate a price war on fixed-line business tariffs.
New T&T's sister company, Wharf Cable, 'is focusing on our residential market', Mr Ng said.
Wharf is allowed to offer telephony services through its cable network, but the company has not indicated that it will do so.
New T&T planned to spend $4.5 billion in the next five years to expand its high-speed fibre-optic network, but the priority would remain on wiring commercial buildings, Mr Ng said.
The company also planned to invest on submarine cables 'as . . . Hong Kong's capacity of submarine cables is still not enough for international partners', he said.