PUBLISHED : Friday, 20 October, 2000, 12:00am
UPDATED : Friday, 20 October, 2000, 12:00am

Now this is spooky. In an effort to get as ghostly pale as possible, local women try all manner of lotions and potions to 'refine', or whiten, their skin. The latest: IPSA's Base makeup line. Launched at Lane Crawford recently, the foundations are said to eliminate all evidence of pores, pigmentation - even pulse, it seems.

We wonder whether the model and make-up artist (far left) have heard of the jaw-line rule: priced between $260 and $310 a bottle it's expensive, but surely they could have spared something for the shoulders and neck?

'I don't know why Asian women are so into whitening. Tanning may be bad but I'll take it over looking like a corpse.' Sharon Mason, English teacher, 26.

'It looks horrible. I have nothing against a porcelain complexion but she looks like she's going to crack.'

Kenneth Chung, copywriter, 32.

'She looks look ill. The rest of her body is much darker than her face. I think it's frightening.'

Laurie Schultz, beautician, 27.

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