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TDC tells tale behind numbers, while PolyU highlights achievers

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Figures dominate the Trade Development Council report, winner of the silver award in the non- profit category.

The cover alone indicates what the report is all about. Various numbers are designed against a white backdrop.

'Numbers featured prominently in our initial brainstorming,' said graphic design manager Irwin Wong, 'because we were entering a new millennium and there were developments within the TDC that could be neatly expressed in figures.'

And what do those cover figures represent?

Thirty-three is the number of years the TDC has existed. The 600,000 stands for the number of contacts underpinning trade por tal tdctrade.com. The numbers 1830668 connect with the council's telephone customer service. The 382 reveals the number of promotional events organised in 1999/2000.

And the large orange-coloured 79 per cent figure reflects the percentage of expenditure financed from income generated by the TDC's own activities.

'The challenge is to convey an accurate picture of what we have achieved and where we are heading in an attractive way for people outside the organisation,' Mr Wong said.

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