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Lessons in setting up dotcoms in China

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'I can be the Gill Bates of the Chinese Internet!' says fictional technopreneur Jefferson Huang in The Life and Death of a Dotcom in China.

The untapped, potential riches of China's Internet industry has sparked hope in many a young entrepreneur.

However, the country's Byzantine regulations and shifting environment will probably give some people a headache, according to editor Graham Earnshaw.

'Anybody who goes into business, particularly in the Internet in China, with rose-coloured glasses on, expecting that it's going to be easy, are setting themselves up for a very expensive failure,' he said.

Mr Earnshaw, who lives in Shanghai and was visiting Hong Kong last week, has edited a highly specialised book. It is billed as the first detailed account of Internet investment on the mainland.

The work, a collaboration of at least 32 Internet, legal and business experts, has two tracks: a story about a fictional Web site called MaoPortal, and workbook-like insertions and checklists for dotcom start-ups.

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