Cosmetics retailer goes online despite consumer doubt
Discount cosmetics retailer Sa Sa International is taking its business online.
The company yesterday launched sasa.com, which will offer 1,500 cosmetic products under 45 brands for sale to shoppers in 80 countries.
Geoffrey King, chief executive of subsidiary Sa sa dot com, which operates the site, said the company had already lined up couriers to ensure fast delivery for online orders.
'We can provide same-day delivery in Hong Kong if you put the order in before 2pm,' he said. Delivery for overseas orders would take one to three days.
Prices on the site would be the same as in the company's stores, which were 'already very low'.
The online shopping service would complement the operation of Sa Sa's 59 stores across Asia, forming an integral part of the company's bricks-and-clicks strategy, Mr King said.
However, some analysts pointed out that Hong Kong consumers were not yet ready to buy online. An example could be seen at adMart, the online shopping venture owned by media tycoon Jimmy Lai Chee-ying, which closed its doors on Monday after making a loss of about HK$1 billion on its 18-month operation.
Meanwhile, upmarket retailer Joyce Boutique has put its bricks-and-clicks strategy, planned early this year, on hold.
'I understand the overall market is still immature,' Mr King said.
However, he said Sa Sa had a strong brand name and 'our pricing level is very appropriate for selling online'.
Mr King expected the Internet arm would account for about 5 per cent of the company's total sales in the next five years. Sa Sa planned to establish two mirror sites in Japanese and Korean by the middle of next year.