CRE adds Dunhill to stable
China Resources Enterprise (CRE) will distribute Alfred Dunhill products in China after taking over the British luxury goods company's mainland franchise partner SP100.
Alfred Dunhill said yesterday CRE was set to become the leading luxury retailer in China and Dunhill would gain a stronger foothold in the market.
Hong Kong-listed CRE is a subsidiary of China Resources (Holdings) and ultimately controlled by the Ministry of Foreign Trade.
Its stable of consumer brands includes Kenzo, Givenchy, Lanvin and Esprit.