Bus TV 'survey' unbelievable

PUBLISHED : Tuesday, 15 May, 2001, 12:00am
UPDATED : Tuesday, 15 May, 2001, 12:00am

I refer to Jo Bowman's report (headlined 'Bus TVs a hit with majority of users, says study', South China Morning Post, May 11) on a survey of KMB's Multimedia On Board, carried out by a market research company, Taylor Nelson Sofres.

The 'spin' in the first sentence states that TVs on the buses 'are actually a hit with commuters'. In fact the article reveals that over 50 per cent of those questioned had never even been on such a bus, and of the rest, no evidence is given to suggest they were daily commuters, subjected to the advertising bombardment twice every day but only people who have 'been on' such a bus. So much for the 'scientific' sampling claimed by the researchers.

Claims to impartiality by multi-national market research companies have to be taken with a large pinch of salt. It is quite obvious that such firms have a huge vested interest in promoting the extension of what I would term involuntarily imposed TV into every nook and cranny of our lives.

What seems clear is that free and independent thought is itself under attack. We are not to be allowed freedom to think, inform, or entertain ourselves as individuals, and of course peace and quiet is utter anathema.

Only the messages imposed by advertisers have validity.