Leeds launches Chinese Web site
Leeds United have launched an official Chinese language Web site (www.lufc.com.hk) aimed at football fans in the Far East.
The move aims to facilitate interaction with a huge base of supporters who have previously only had limited exposure to English football teams, and to initiate opportunities in the world's largest market. The site will feature updates on issues of local interest such as the club's plans for an Asia tour and related online ticket sales, exclusive interviews, travel packages and merchandising.
Leeds have formed a partnership with CrazyEsoccer. com, a Hong Kong-based company.