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Cool is 'in' as Swedes project sprightly image

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Stockholm's transformation over the past few decades into a dynamic metropolis is perhaps a reflection of the evolution that Sweden itself has experienced, from being a nation of introverted, reserved people into a multicultural society with a greater openness and expressiveness.

Sweden's Consul-General in Hong Kong, Peter Ekelund, says it is time to drop the cliches used to describe this nation of 8.9 million people.

The ice has melted, so to speak, and the stuffiness is no longer there.

Contemporary Swedish design and architecture are a manifestation of a new confidence and creativity, Mr Ekelund points out.

Sweden's lively new outlook is apparent in the country's prominent personalities, including political figures, designers, engineers, sports stars, and even royalty.

While Foreign Minister Anna Lindh holds court in the European Union, spearheading key initiatives as part of the responsibilities under Sweden's presidency of the union, top golfer Annika Sorenstam heads the field of professional players in her own way, although she failed to pull off a victory at the US Women's Open this week. She is both scoring leader and money leader on the LPGA Tour, notching five victories this year, including a major.

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