Disney in name dispute
Walt Disney is seeking an injunction to stop a Hong Kong travel agency from allegedly exploiting its brand name and the Mickey Mouse character.
In a five-page High Court application filed yesterday, Walt Disney Co and Disney Enterprises sought an order for D Land Travel Ltd to remove any trace of the Disney brand from the company within seven days.
Disney also sought an undisclosed amount of damages.
The application stated that D Land, based in Mongkok, used the word Disney in its business to create the impression it was associated with Disney organisations.
It also said the travel company passed off its products and services, including air transport and tour reservations, as having the backing of the Disney brand.
Disney is seeking an order to have D Land de-register its name or change it so it does not incorporate 'Disney'.
The application also covers the company's www.dlandtravel.com Internet site, which has a picture of Mickey Mouse and an 'Experiencing Disneyland' link that directly leads to the official Disney Web site.
A spokeswoman for D Land declined to comment yesterday.