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Caroliners success a 'must' if game is to thrive

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Cristiano Cordeiro says it is 'absolutely essential' South China win trophies if Hong Kong soccer is to ever get back on its feet again. This might be considered a harsh statement, but the 28-year-old Brazilian defender knows it is only too true.

The sport in Hong Kong is trying to recover from its worst-ever season, which saw a massive fall in attendances. And the failure of South China, the SAR's biggest and most popular club, to secure any of the four major trophies - the league, the FA Cup, the League Cup and the Senior Challenge Shield - contributed to the decline in interest.

Cordeiro, the reigning Hong Kong Footballer of the Year, is convinced a winning performance by the Caroliners can help stem the tide - and woo back the crowds. And it begins today in the league's opening match against Happy Valley at Hong Kong Stadium.

'Everybody knows that if South China don't play well, Hong Kong soccer goes down. And that if South China don't win, the crowd leaves. It is as simple as that,' said the talented defender. 'I must play well this season. South China must play well. It is absolutely essential because if we don't play well nobody will come. This is more than a game to us, it is a game of survival, too.'

Cordeiro has made a name for himself since joining the Caroliners in 1998 from five-time Brazilian First Division champions Sports Club Internacional.

His skills helped South China win the First Division championship in 2000 and his continued excellence saw him named Hong Kong's best player at the annual Hong Kong Footballer of the Year Awards - a surprising result considering South China's poor season.

'It is all very well winning these awards, but I have a job to do and that is to help South China win trophies. I am fit and well and I am really looking forward to the new season,' said Cordeiro.

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