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Fashion people

Keeping watch

Not only is Piaget soon to host one of the biggest parties of the Hong Kong social season, but the deluxe watch brand is also flying in leading New York photographer Jessica Craig-Martin to snap our homegrown beautiful people. Craig-Martin is known for her irreverent visual vignettes of society events, so her images should be worth looking out for. The purpose of the party, which will see 150 guests gather at the new Fotogalerie Central and Roof Garden of the Fringe Club in Central on September 28, is to showcase the new Piaget Polo watch. The timepiece is already big news in the United States, where style fiend Sarah Jessica Parker has been photographed wearing one, as have Friends star Courtney Cox and her husband David Arquette. Prices for the new Polo line range from $85,000 to $495,000.

In the bag

London handbag designer Anya Hindmarch was so inundated with requests for personalised versions of her photograph-print bags she came up with a creative solution. About 100 celebrities, including Kate Moss and Elton John, gave photos of themselves to Hindmarch, who then superimposed them on handbags as part of her 'Be A Bag' campaign, which starts tomorrow as part of London Fashion Week. Mortal folk can also send in photographs to be printed on the cloth bags. The offer is available in Hong Kong, London and New York from early November, and a percentage of money from sales will go to charity. Prices range from US$195 to $225 (HK$1,520-$1,750). For more information see www.beabag.com.

Chanel take-off

The Piaget bash will happen days before a select guest list from Hong Kong attends a mega show in Shanghai held by Chanel to show off its autumn/winter line. The Chanel people have taken over the old Lunghwa airport site and part of the event will take place in a hangar once used to house a Chinese general's private jets. It's evident Chanel is on a party-throwing binge and doing a fab job of it. At the recent opening of a new con-cept store in Taipei guests were invited to cut a 1.6 kilometre floral lei instead of the usual red ribbon. And leading up to the next big event about 1,000 of Chanel's top Taiwanese customers have been given huge floral bouquets. In the coming week, the company will also be entertaining 800 guests in a vast tent at Ngee Ann City, Singapore's retail mecca, to celebrate the opening of its new boutique there. Business must be booming.

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