Iamasia up for sale

PUBLISHED : Wednesday, 28 November, 2001, 12:00am
UPDATED : Wednesday, 28 November, 2001, 12:00am

Web-measurement company iamasia has appointed liquidator Baker Tilly after closing down with liabilities of HK$14.5 million and 19 redundancies at its Hong Kong headquarters.

Iamasia, which had assets with a book value of HK$5.6 million, monitored the number of visitors to Web sites and other aspects of Internet usage.

Baker Tilly hopes to find buyers for some of iamasia's assets, as there is still demand from online advertisers to measure the number of people visiting their sites.

'It is such a specialist area and an area that an expanding market demands . . . where any company that is involved in advertising on the Web gets feedback,' said Baker Tilly joint managing director Rupert Purser. 'I do not think necessarily it is a dead duck. I think there is a demand. It is not the case of an obsolete product.'

Iamasia's assets include high-technology software and panels that stored user data to determine Internet audience behaviour.

'The panels may be of interest to a competitor or someone who is hoping to go into this market,' said Baker Tilly joint managing director Simon Blade.

Baker Tilly had identified potential buyers, some based on the mainland.

'We have identified targets,' said Mr Blade.