Next offers two for one

Jimmy Lai Chee-ying's Next Media will combine two titles in a single package and sell them at a 55 per cent discount to boost their sales. The pair, Sudden Weekly and Eat & Travel Weekly, have a circulation of almost 200,000 copies. In spite of their separate cover prices of HK$8 and HK$10, the marketing strategy will see them sold as a single package for only HK$8.