CDN gets hotel magazine

PUBLISHED : Wednesday, 21 July, 1993, 12:00am
UPDATED : Wednesday, 21 July, 1993, 12:00am

THE Mandarin Oriental magazine will reappear in December after an absence of nine months, following the hotel group's appointment of a new publisher.

CDN Ltd is contacted for 12 editions of the quarterly publication.

In April, the Mandarin cancelled the contract with the previous publisher, Cheney and Associates, just two weeks after the launch of its first edition.

There was no June issue, and there will not be an issue in September.

The editorial director of CDN, Bill Cranfield, said the magazine would return to its familiar format - the one used before Cheney took over.

''The magazine had traditionally been published in a 12-inch by nine-inch format and one of the experiments was switching to standard A4 size. We will revert to the original size,'' he said.

Mr Cranfield has been involved with hotel magazine publishing for more than a decade, having produced more than 50 editions of The Regent.

He remains convinced that the high quality approach to hotel magazines adopted in the region will ensure the magazines are both read and enjoyed.

''The key is the editorial,'' he said.