• Wed
  • Sep 17, 2014
  • Updated: 10:03am

Business chiefs in TV sales pitch

PUBLISHED : Monday, 29 April, 2002, 12:00am
UPDATED : Monday, 29 April, 2002, 12:00am

Entrepreneurs and business leaders will appear in a new series of television commercials this week promoting Hong Kong as Asia's 'world city'.


Those promoting the SAR as a 'progressive' city include 'Mr Lan Kwai Fong' Alan Zeman, and the head of the American Chamber of Commerce and Crown Worldwide Group, James Thompson.


Cathay Pacific director and chief operating officer Philip Chen Nan-lok, tipped as a ministerial candidate under Tung Chee-hwa's accountability system, will also appear.


The government-commissioned commercials form part of Brand Hong Kong, a publicity drive aimed at raising the territory's international profile.


The adverts will highlight what it says are factors behind Hong Kong's success - a progressive society, freedom, stability, opportunities and high quality.


To illustrate the value of 'freedom', outspoken radio talk-show host Albert Cheng King-hon and comedian Cheung Tat-ming, who has poked fun at the Chief Executive on stage, will appear in the second series.


Featuring a colourful flying dragon made up of stylish Chinese characters and English lettering, Brand Hong Kong was launched last May with the aim of becoming a globally recognised symbol.


Director of Information Services Yvonne Choi Ying-pik said: 'The new commercials will make people smile and also serve as a gentle reminder of just how much we have going for us.'


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