Marketing ploy

Wednesday, 01 August, 2012, 9:13am

In Pictures

The Big Squeeze: Hong Kong's cramped subdivided flats	Art Basel Debuts in Hong Kong	Today in Photos, May 22
Photos: Oklahoma tornado	Today in Photos, May 16	Today in Photos, May 15

Editor's Pick

The kune do spirit

Forty years after his death, two of Bruce Lee's siblings reminisce about their famous brother's life and a legacy that is inspiring a whole new generation of fighters. Jo Baker reports.

10:40PM

Promotions

WIN 2 tickets to the 48 Hours Launch Party at Privé

UA Pacific Place does not turn on the lights once the Men in Black II movie has finished?

This is of course being done to encourage people to stay behind to listen to the film's theme song being performed by Will Smith. Presumably the hope is that many people will be tempted to go to the nearest HMV store and buy the soundtrack CD. The film company has had to pay Will Smith a lot of money to act in this film, so it is taking any opportunity it can to earn money.

What a sad marketing world we live in if it has come to that. With the lights still down it is difficult for patrons to leave, as they are afraid they might trip in the dark.

ERIC WEBER

Clear Water Bay