HMV Group

Marketing ploy

PUBLISHED : Wednesday, 31 July, 2002, 12:00am
UPDATED : Wednesday, 31 July, 2002, 12:00am


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UA Pacific Place does not turn on the lights once the Men in Black II movie has finished?

This is of course being done to encourage people to stay behind to listen to the film's theme song being performed by Will Smith. Presumably the hope is that many people will be tempted to go to the nearest HMV store and buy the soundtrack CD. The film company has had to pay Will Smith a lot of money to act in this film, so it is taking any opportunity it can to earn money.

What a sad marketing world we live in if it has come to that. With the lights still down it is difficult for patrons to leave, as they are afraid they might trip in the dark.


Clear Water Bay