Catherine Ng, of Hush the Bus, asked for clarification regarding the surveys conducted by AC Nielsen on RoadShow's multi-media on-board (MMOB) service (South China Morning Post, November 16).
In each wave of the study, a representative sample of 1,000 people is randomly selected for interview.
As a cross-section of the population, this naturally includes those who like the programmes (72 per cent in the most recent survey) as well as those who do not like them and those who have no opinion. Indeed, during a recent phone-in programme on RTHK, one of the callers, who identified himself as someone who did not like the broadcasts, said he had taken part in the AC Nielsen survey the previous day.
Regarding improvements made to the MMOB service as a result of feedback received from passengers, the broadening of the programme mix has strengthened one of the major benefits of the service reported by passengers, that is , it makes bus journeys more enjoyable.
SUSANNE HO
Head of Corporate Communications Department