PUBLISHED : Monday, 31 March, 2003, 12:00am
UPDATED : Monday, 31 March, 2003, 12:00am

Apparently, it wasn't the hair after all.

Local CNN business news presenter Andrew Stevens has changed the punchline of a trailer plugging his morning show Biz Asia.

Following lots of macho 'We ask the tough questions' lines and cuts to the well- coiffured Stevens (above) probing various interviewees, a voice asks: 'Why do you think people watch?' to which he replied: 'I think it's the hair.'

Execs have decided it wasn't.

'We update our promos all the time and I think people here just decided the joke had run its course, especially in this climate,' a CNN spokeswoman said.

So the line was changed to: 'Because it's absolutely fascinating.'

Which it isn't, because since the start of the war in Iraq, the show has been off the air.