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Le Byblos, St Tropez

Where? Overlooking St Tropez harbour on the French Riviera.

Glitzy, then? Since its opening in 1967, Le Byblos has been a non-stop party place for the rich and famous who crave the glare of flashbulbs as much as they crave the glare of the Mediterranean sun.

Names, please? Brigitte Bardot, Francoise Sagan, Johnny Hallyday, Mick Jagger, George Michael, Sean 'P. Diddy' Combs, Elton John, Bono, Naomi Campbell, Joan Collins, Grace Jones, David Coulthard, Donatella Versace, Calvin Klein ...

Enough, already! Why the celeb appeal? Part of the hotel's allure is Les Caves du Roy, a nightclub largely populated by beautiful people all happy to bop away in designer hell.

Viva la disco ... Indeed. But don't worry if glitter balls leave you cold, the rest of the hotel is a lot less retro. Tell us more Built to resemble a jaunty fishing village, the look is Provencal rustic meets Middle-Eastern ritz: the public areas are dotted with Phoenician gold statues from 300BC, while the guest rooms are a riot of stripes, florals and amoeba Paisley shapes.

Identikit or individual? Each of the 50 rooms and 47 suites has its own style. One suite sports pickled woods and neo-modern furnishings in cool blue, while another room has a sleeping loft with a wall-sized window framing the sea. The bathrooms are patterned with mosaic tiles, and some have sunken whirlpool tubs.

What's on the menu? Mod Med at Spoon, which allows guests to create their own dishes by choosing ingredients from a menu with a Moroccan slant. For unadulterated Mediterranean fare, visit Bayader, where the menus match the cuisine: sapphire blue for seafood, emerald green for vegetables.

Anything else we should know? The pool is people-watching heaven - and if the sight of all those beautiful bods makes you break into a sweat, an attendant will cool you down with a spritz of mineral water.

Single room 270-350 euros ($2,390-$3,100); Double room 350-450 euros; Superior double room 420-530 euros; Deluxe double room 480-660 euros; Duplex 570-700 euros; Junior suite 670-840 euros; Suite duplex 830-970 euros; Suite 1,100-1,250 euros; Deluxe suite (prices on request). Avenue Paul Signac, 83990 St Tropez. Tel: [33] 494 566800; www.byblos.com.

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